Link HERE With over 15 companies working on their own Steam Machine, and more to follow hopefully pricing will get competitive. Especially when it comes to Steam sales, but I wouldn't expect that to happen within the first year. Right now I think its a hard sell when u can make your own HTPC at a lower price. The difference between a HTPC and a Steam Machine would be the included apps that make the Steam living room experience more seamless and enjoyable. I'm more interested in the Steam Controller and VR Headset, but I'd wait for reviews on all these things before I put my money down.