Women are a major marketing target for Ever, Jane

Discussion in 'Gaming News' started by Massively, Dec 16, 2013.

By Massively on Dec 16, 2013 at 5:39 PM
  1. Massively Member

    Filed under: Historical, Game Mechanics, MMO Industry, News Items, Miscellaneous, Crowdfunding

    [​IMG]
    Maybe you're not quite the target market for Ever, Jane. You may not like the works of Jane Austen, for example; that would be a major deterrent. But according to project head Judy L. Tyrer, one of the major areas she wants to target is the women's market, which she feels is neglected by companies as a whole. She feels that one of the major failings of game companies is failing to realize how large the game market is for women.

    Tyrer goes into more depth about the game's mechanics, noting that what appealed to her as a designer was the rigid stratification of social classes in Austen's work. Social movement is a major element of the gameplay, with most of players' time devoted to attending balls and gossiping about one another. No word on endgame raids against Mister Darcy or whether or not wit will be seen as an overpowered stat.
    [​IMG]
    Women are a major marketing target for Ever, Jane originally appeared on Massively on Mon, 16 Dec 2013 12:30:00 EST. Please see our terms for use of feeds.

    Permalink | Email this | Comments

    Continue reading...
     

Comments

Discussion in 'Gaming News' started by Massively, Dec 16, 2013.

Share This Page